The Hawaii Pork label identifies locally produced pork for those consumers that prefer to shop for local foods. Many consumers are willing to pay a premium price for fresh island pork. Taking advantage of such niche markets can increase returns to the producer and draw customers to the grocer.

Niche marketing using a Hawaii Pork label

Credit: Halina M Zaleski

Digital Credit: Halina M Zaleski

Publisher: None

Rights: Image Gallery user terms

Description: The Hawaii Pork label identifies locally produced pork for those consumers that prefer to shop for local foods. Many consumers are willing to pay a premium price for fresh island pork. Taking advantage of such niche markets can increase returns to the producer and draw customers to the grocer.

Image Resolution: 600x450

File Size: 212430 bytes